GenEvange - Advertising For Churches - Direct Mail

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Jul 24 2007

Brand Philosophy

Direct Mail
Written by Brian
Tuesday, 24 July 2007
Most professional advertisers recognize 2 primary communicative objectives: Consumption and Branding. Consumption advertising can be better described for churches as "Event Marketing". The end purpose of Event Marketing is a call to action - "attend this event" or "purchase this product". "Brand Marketing" has a completely different although complimentary end purpose - "trust me", "identify with me", and "understand me". It is this latter form of communication that most churches neglect, and yet branding is almost certainly a more crucial objective for this generation. Read more about Brand Philosophy

Feb 16 2007

Strategies

Direct Mail
Written by The GenEvange Training Team
Friday, 16 February 2007
Need help determining which campaign is best for you? Every church has a unique personality and it is best to try and capture this in the ad series you use. Read through this article to discover our primary demographic targets for each campaign, and get a sense of which you should choose for your particular situation. Read more about Strategies

Feb 15 2007

The Business of Direct Mail for Chruches

Direct Mail
Written by The GenEvange Training Team
Thursday, 15 February 2007
One of the questions we hear most frequently is "How many new people can I expect from a GenEvange campaign?". If there is one thing we have realized in the past 3 years, it's that almost every church grossly overestimates what can be achieved through marketing in a single year, and grossly underestimates what can be achieved in five years. The truth is, advertising is not a magic wand that will generate hundreds of people flooding through your doors. Advertising takes time, commitment, consistency, patience and financial sacrifice. Read more about The Business of Direct Mail for Chruches

Feb 09 2007

Top 10 Direct Mail Strategies

Direct Mail
Written by The GenEvange Training Team
Friday, 09 February 2007
Estimates vary as to how long the average homeowner looks at the content of direct mail before deciding on its fate. The pessimists say about four seconds. If you believe the optimists, relax - you may have as much as eight whole seconds in which to grab their attention. Here are the GenEvange Top 10 Strategies for Direct Mail. Use them, and make every second count! Read more about Top 10 Direct Mail Strategies

GenEvange, 2007