Feb
13
2007
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Loyalty is a Bi-product of Strong Brands |
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Tuesday, 13 February 2007 |
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Brands are becoming increasingly important because they help to simplify a very complicated world. Not only do we prefer good brands, we actually need them. We are faced with almost overwhelming choice, and positive brand communication helps to prevent exhaustion and frustration. The state of your church brand will speak volumes about where you are as a church. Make sure it says the right thing!
Read more about Loyalty is a Bi-product of Strong Brands |
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Feb
13
2007
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Brands Are Darwinian By Nature |
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Tuesday, 13 February 2007 |
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Where there is a history of success, there is usually a fear of change. What past successes are clouding current perspectives in your church? How might a change in these perspectives awaken a new or evolved sense of direction?
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Feb
13
2007
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Brands That Overreach Usually Pull a Muscle |
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Tuesday, 13 February 2007 |
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Effective brand management demands simplicity and clarity. You may have
to resist the temptation to explain everything that you are and
everything that you do until you have established yourself as worthy of
the time required to figure it all out.
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Feb
11
2007
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Like It Or Not, Your Church Has a Brand |
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Sunday, 11 February 2007 |
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Simply defined, your brand is whatever comes to mind at the mention of your church name. You can choose to be an active participant in the maintenance of this brand, or you can simply allow i to take shape on its own, but it will exist.
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