Oct
05
2007
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Logo
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Written by Brian
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Friday, 05 October 2007 |
Having sat in the entrepreneurial hot seat on more than one occasion, I can empathize with the desire to create a meaningful company logo without paying top dollar to the higher priced design agencies. Somewhere there must be a happy medium between hiring your nephew and putting Ogilvy & Mather on $20,000 monthly retainer. Here are a few ideas to keep in mind while you are trying to decide how much to invest in your church logo.
Read more about A Case for Quality |
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Jul
24
2007
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Direct Mail
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Written by Brian
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Tuesday, 24 July 2007 |
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Most professional advertisers recognize 2 primary communicative objectives: Consumption and Branding. Consumption advertising can be better described for churches as "Event Marketing". The end purpose of Event Marketing is a call to action - "attend this event" or "purchase this product". "Brand Marketing" has a completely different although complimentary end purpose - "trust me", "identify with me", and "understand me". It is this latter form of communication that most churches neglect, and yet branding is almost certainly a more crucial objective for this generation.
Read more about Brand Philosophy |
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Mar
05
2007
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Free Software For Churches Ep. 1 |
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Technology
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Written by David
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Monday, 05 March 2007 |
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Since the Open Source Initiative was formed back in February of 1998, there have been some incredible advances in 'free software'. End users can often find free alternatives to otherwise pricey software packages. And in a church environment where every saved dollar is important, this is something worth exploring.
Read more about Free Software For Churches Ep. 1 |
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Feb
22
2007
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The Great Easter Egg Hunt |
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Outreach
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Written by Valerie Pavey - Richmond Hill Community Church
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Thursday, 22 February 2007 |
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Easter Egg hunts are a great way to bring communities together. By sponsoring such events local churches position themselves as integral elements to the health and happiness of their communities. "The Great Easter Egg Hunt" provides terrific opportunities to break down the barriers of unfamiliarity. While the kids are playing, parents get to know each other. We launched this event for the first time several years ago, and now it is eagerly anticipated every year both in our church and in the community at large. Here are some simple instructions:
Read more about Easter Egg Hunt |
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Feb
16
2007
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Direct Mail
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Written by The GenEvange Training Team
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Friday, 16 February 2007 |
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Need help determining which campaign is best for you? Every church has a unique personality and it is best to try and capture this in the ad series you use. Read through this article to discover our primary demographic targets for each campaign, and get a sense of which you should choose for your particular situation.
Read more about Strategies |
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