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Feb 11 2007
Like It Or Not, Your Church Has a Brand
Branding
Written by Brian Rawlins   
Sunday, 11 February 2007
Simply defined, your brand is whatever comes to mind at the mention of your church name. You can choose to be an active participant in the maintenance of this brand, or you can simply allow i to take shape on its own, but it will exist.

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Feb 09 2007
Top 10 Direct Mail Strategies
Direct Mail
Written by The GenEvange Training Team   
Friday, 09 February 2007

Estimates vary as to how long the average homeowner looks at the content of direct mail before deciding on its fate. The pessimists say about four seconds. If you believe the optimists, relax - you may have as much as eight whole seconds in which to grab their attention. Here are the GenEvange Top 10 Strategies for Direct Mail. Use them, and make every second count!

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