"In the field of church communications, nothing even compares to GenEvange. Their skill is unparalleled in this industry, and at prices churches can afford." -- Paul Henderson, Cornerstone Church

GenEvange is a full-service advertising agency that will handle all aspects of your campaign through to completion. We provide everything you need...

• * Professionally designed, researched and field-tested advertising

• * An exclusive license for your community

• * A full color map (if desired)

• * A Logo (if desired)

• * Design & Print

• * Mailing List & Mail Processing
• * The ongoing support of our professional team

Direct Mail Production Costs

Optional Expenses

Map

It is very important to include a map on any advertising that directs people to a physical location. All of our ad designs have allocated space for this map, which can be filled in any of the following 3 ways:

1. You can supply us with one prepared to the correct physical specifications
2. We can use a google maps capture
3. We can create one for you

Options 1 & 2 are free. If you choose option 3, we charge $220 per map creation. We can use the colors of your church, or our default colors as demonstrated on the back of ad samples on our Campaign Gallery . Once created, you have unrestricted use of your map graphic for use on the web, worship guides, or any other printed media.

Logo

If you are considering direct mail and do not yet have an adequate church logo, we strongly advise producing one before proceeding with a mailing. If you are unsure defines a good logo, visit our logo philosophy page. Related fees are available on the rates and packages tab under Logos.

Mailing Lists

You can purchase mailing lists from many different sources, sorted and selected to a number a different criteria including age, gender, homeowner, length of time in residence, etc. Both the mailing list and the postal rates increase proportionately according to how finely you select your target. In most cases we suggest a saturation mailing selected according to the highest density of people within your target age range. If you will be using GenEvange to secure your list, we charge $.033 per record with a $240 minimum. So, for example, 10,000 records will cost $330.

Mail Prep and Label

We charge a flat fee of $0.044 per ad for mail sortation, mail prep, variable data (address) printing, postal tray assembly and delivery to USPS.

Postage

Depending on the saturation of your list, mailing rates with USPS range from $0.073 to $0.197 per target. Our average obtained rate in 2006 was $0.087 per delivery. Total postage amounts, inlcuding priority postage, will be payable directly to the postmaster.

Shipping

In most cases it is significantly cheaper and more efficient to deposit the mail at the USPS drop center near our processing location in Illinois. Priority postage surcharge fees will apply, but no additional shipping fees. Some churches (although not many) prefer to receive the postal trays by shipment and subsequently deposit them at a USPS facility in their city. In such cases we ship only by FedEx ground, which can take up to 10 business days, with shipping expenses payable by the client.

Custom Photography

If you require us to come on site for photography travel expenses are payable by the client. Please contact our office for information and rates.

Custom Graphics

We have spent considerable effort and resources preparing a layout that is proven to work. We discourage home-customization of ads as it renders them unpredictable. In some cases, however, it may be necessary to customize a card for you because of unique parameters. If you do require such customization, we can supply you with a complete estimate before beginning any work.

"I Go To Church" Campaign Surcharge

Because of the custom nature of the "I Go To Church" campaign, there is a surcharge of $1800 which covers the cost of custom photography and art. This is charged as a flat fee; price per ad remains as listed above in the 6" x 9" column.