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Q. What if I want to purchase a single ad
A. Single ad marketing is usually associated with event promotion. At GenEvange we focus on the church brands and brand management. With that said, in the past few years we have produced many ads specifically geared toward church events. If you have an event in mind for which you need an ad, discuss it with a GenEvange Project Manager and they will be happy to let you know if we can help.
Q. I notice that inside your series you sometimes have ads suitable for Easter or Christmas. Isn't this what you call "Event Marketing"?
A. Yes and No. Branding campaigns can lean towards an access point like Easter or Christmas quite effectively. These event specific ads within a campaign are designed to be integral to a campaign for maximum benefit. They offer a strong access point usually at the conclusion of a series.
Q. What about Radio and Television?
A. While we have produced numerous radio and TV ads for our corporate clients, we have not yet produced these for churches. Our research still suggests that for churches the best value for dollar spent is in direct mail. Only churches with very large budgets should consider TV and radio, and even then only in conjunction with targeted direct mail. We have spent some time designing both radio and TV for churches, but have not yet rolled into production.
Q. I have only a limited communications budget. Is Branding the most effective use of my budget?
A. Based on our research we have a strong advisory for people to first take care of their website. People are beginning to rely heavily on information found on the web to make decisions. A strong branding campaign will only be as effective as the weakest link in communication, and if your website isn't up to current standard you should think about upgrading this first.
Q. Are there any other ways to cut costs?
A. Your mechanism of delivery (postage) is one of the most significan sources of expenditure for direct mail campaigns. If your target area is small (5000 homes or less), you might want to consider door hangers as an option, and coordinate congregational members to volunteer time for delivery. 25 volunteers taking 200 ads each will reach your target number. Be advised, however, that this is difficult to coordinate as walking routes have to be defined, areas selected, etc.
Q. Can you send us the files for us to print on our own?
A. For the purpose of protecting our clients, we do not release high-res versions of our photography or ads for independant production.
Q. Can I use the ads on our website on in a magazine?
A. No. We do not want people to receive the same ad from 2 different churches. The only way to preserve the integrity of the campaigns from church to church is to make sure geographic delivery borders are not crossed. This is impossible to achieve with web ad magazine distributions, so we avoid it.
Do you have other questions that are not answered on our website? If
so, ask them here and a GenEvange Project Manager will respond to you
by email within 1 business day.
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