Supported
by an inspiring collaboration of photographers, designers, directors,
copywriters and web designers, Genemax is recognized as one of the
finest advertising and media production companies in North America.
Over a decade ago we began working almost exclusively in the very
competitive toy industry - an industry where only the most creative
advertisers survive. Our client list has since expanded to include
companies like Fisher Price, Hasbro, Nintendo, Sony, Remax and
Maybelline.
We have produced hundreds of print ads and package designs, and dozens
of television and radio commercials for international, national and
regional distribution. We have been involved at every level, helping to
manage some of the most recognized brands in American history.
Three years ago, this team of Christian professionals met a challenge to
marry our faith to our vocation - GenEvange was born. The power of
multiplicity has enabled us to sustain the highest levels of
advertising and communicative excellence at prices affordable to the
local church.
I welcome you to explore our company. Have a look through our website
then call us to discuss how we might be able to assist your church in
outreach efforts.
Brian
Brian Rawlins is the founder of both Genemax and GenEvange, and currently serves as President
You may be noticing a trend in church marketing toward a "pick-a-card-any-card" approach. There are many companies out there that offer a buffet of pretty cards and tell you to pick through them to find the ones you like. What they're really saying is, "it doesn't really matter what you mail, as long as you mail something."
At GenEvange, we pay more than lip service to a customer-driven culture. We ensure continued growth by valuing our "outreach partner" approach to customer support. We encourage you to rely heavily on our expertise. In turn, we rely on pastors just like you to help us focus our communications, and hit our mark more effectively in the field.
Our intention is not simply to sell product, but to share with you in your outreach ministry.
Beth
Beth Robinson is the Director of Customer Support at GenEvange
The images you use will help shape the image you have.
A camera is really an excuse to delve deeper into a place than we otherwise would. That too is the point of great advertising - to convey a statement, an impression, or an emotion on a level not otherwise possible. As advertisers, we seek to heighten understanding and to broaden emotional connections.
It's not enough to take a beautiful shot. We have to ask ourselves what that shot communicates to the people in our neighborhoods. How does it advance their understanding of who we are? Does it capture their imagination? Appeal to their sense of reason? Create a bond of familiarity?
At GenEvange we create images for purpose, and that purpose is to help you define your image.
David
David Pritchett is the Senior Photographer and Media Specialist at GenEvange
When you begin to contact your community with marketing tools, you compete for consumer attention along with several hundred other advertisements seen in a single day. You enter the arena of Nike, Starbucks, Playstation, Remax - companies for which compromised standards are not an option. We know... we work for them!
We believe the church is deserving of, and should be held to, the highest standard of professionalism in advertising. When we print, we carefully select papers for optimum thickness, color retention, finish and size. Our Heidelberg and Man Roland presses are industry benchmarks. We know how to consistently deliver the finest quality. In today's media-saturated world, we have risen to the top of our field by understanding the importance of distinguishing our clients from the crowd.
90% of all advertising goes unnoticed. We can help you reach the top 10%.
Rosa
Rosa Mun is the Print Director at GenEvange
One of the primary functions of advertising and brand management is to establish comfort. Most people naturally fear new situations, and any attemt to fit into a new group can create tremendous anxiety. Your church brand must make people feel comfortable with you even before they attend their first service.
You are their co-workers, their neighbors, you eat in the same restaurants and shop in the same malls; your children attend the same schools and play on the same sports teams. You are not so different from them. In fact, you are the very people with whom they share their lives in community every day.
Our job is to find creative ways of communicating that fundamental similarity. In short, we bring people to the church; your job is to bring the gospel to the people. It is a subtle distinction, but crucial to the creation of any 3rd-party outreach effort.
Kevin
Kevin Barrett is Senior Illustrator and a member of the primary Creative Team at GenEvange
