"GenEvange is integral to our outreach strategy. Every time we launch a new campaign our attendance spikes. I'm convinced they produce the best outreach tools available." -- Mark Dunstan, Hope Community Church

Most professional advertisers recognize 2 primary communicative objectives: Consumption and Branding. Consumption advertising can be better described for churches as "Event Marketing". The end purpose of Event Marketing is a call to action - "attend this event" or "purchase this product". "Brand Marketing" delivers a different message - "trust me", "identify with me", and "understand me". It is this latter form of communication that most churches neglect or fail to understand, and yet branding is almost certainly a more crucial objective for this generation of churches.

At GenEvange we are opposed to a "pick-a-card-any-card" philosophy. Sony wouldn't settle for this approach. Neither would Apple or Nike. Why does the local church settle for it? Perhaps because until now there has been no suitable alternative. To understand our philosophy you must first recognize what we are not - GenEvange is not a mass producer of greeting-card-type postcards. We do not offer hundreds of designs and task you to select the right one. What we offer are proven, strategic, and compelling brand advertising campaigns designed specifically to help you establish and enhance a positive church brand in your local community. We offer the finest communicative tools, designed and created by the best Christian advertisers in the country. Watch the video trailer in the banner above, then read through "Rules of Engagement for Church Brands" and "Immutable Laws of Branding" in our Resource Center to gain a more in depth understanding of our branding philosophy. Finally, visit our Campaign Gallery and explore some of the most effective marketing ever produced for church use.