One of the great advantages of using GenEvange for your outreach effort is the track record we've demonstrated on each of our campaigns. We've printed and delivered literally millions of ads for churches across the country in the past couple of years, and we have had the opportunity to discover what's been working and what has not. The truth is, even we have launched ad campaigns that do not perform well enough leave on our website. The bottom line - if it remains in the GenEvange portfolio, it works. We have no interest in padding our portfolio with hundreds of ads that do nothing. We are passionate about advertising, and we hate to miss our mark or water down our effectiveness.

Still, there are subtle differences between each of our campaigns that are worth noting before you decide which is best for you. Here is a brief synopsis of the primary target rationale for each campaign:

"We're In Business"

We have demonstrated excellent results with this campaign in suburban communities with a high density of young families (with children from newborn to late teen). This is the first campaign we created for church use almost 3 years ago. It has stood the test over and over again, through countless cities and delivered to millions of homes. It has become a classic, and if it has not yet been used by a church in your community, you really need to lock it in (we will only release it to a single church within a geographic radius so there is no fear of "crossover").

These ads make excellent banners that can be used long after the campaign is complete. We encourage churches to order extra cards and activate congregational members to hand-deliver to their own friends and neighbors.

"Real Life. Real People."

This campaign has worked best in urban and suburban communities with a high-density of college or university educated targets. It is particularly suited to white-collar working families who live in or within close proximity to a relatively large city. If your target demographic are readers, this is the campaign for you - it tends to be slightly more cerebral than our other campaigns.

Many pastors sync the ad series with a message series, so that the ad titles ("Childhood Fantasies", "Tough Decisions", "Stress Managemen", etc.) become the message titles for the corresponding week. We think this is pretty progressive and has worked really well for these churches as it tends to get congregations on board with the campaign by bringing friends and family.

"I Go To Church!"

We love this campaign. "I Go To Church" has been one of our most successful launches to date - it is so completely different than anything else out there that it can't help but turn heads and lift smiles. It is consistently producing excellent results even in communities that have had a high saturation of direct mail advertising from other churches. This campaign carries our strong recommendation for churches who truly exhibit a family or community focused ministry. Since it is testimony based, you have the flexibility to target quite specifically. The rule of thumb is, the kind of person you represent on the front of your ads is the kind of person to whom the ad will appeal.